New York, NY – May 10, 2017 – Food formulators can now label TREHA^® trehalose as “natural flavor” in most flavor system applications, including beverages and gelato.  Many applications can use up to five percent.  TREHA^® trehalose benefits flavor systems by providing off-note masking, saltiness and citrus enhancement, and flavor stability.  This high-performance ingredient can now facilitate simplified ingredient statements.

TREHA^® trehalose is recognized as GRAS by the Flavor and Extract Manufacturers Association of the U.S. (FEMA).  NAGASE recently implemented improvements in the manufacturing process of TREHA^® to meet the “natural flavor” FDA definition.  TREHA^® trehalose is now produced from non-GM starch using non-GM enzymes.  The ingredient also has FDA GRAS status.

“Consumers are increasingly avoiding all artificial ingredients,” said Bradley Hilborn, director of sales and marketing at Nagase America.  “Labeled as ‘natural flavor,’ TREHA^® can help formulators reduce sodium and sugar by enhancing flavor attributes, such as saltiness, and enabling the use of high intensity sweeteners in flavor systems.”

TREHA^® is easy to use because it is highly soluble, heat and acid stable, and compatible with other food ingredients.  With wide FEMA GRAS approval, TREHA^® can be used in multiple categories while also helping to deliver a simplified label.

Flavor benefits of TREHA^® trehalose are:

• Off-Note Masking: TREHA^® trehalose can be used in flavor systems to mask astringency and bitterness of proteins, vitamins, minerals, high intensity sweeteners and other nutrients.  It also reduces food odors for a more appealing eating experience.
• Enhanced Flavor: TREHA^® functions in flavor systems to enhance saltiness of foods, allowing reduced sodium content.  In low salt formulations utilizing potassium chloride, it masks unwanted bitterness.  Additionally, TREHA^® trehalose can highlight fruit flavors, especially citrus flavors.
• Flavor Stability: TREHA^® protects flavor quality during processing and shelf-life.

“Trehalose is found in nature in mushrooms, bakery’s yeast, and honey,” commented Tomonari Mozumi, Nagase America sales manager.  “NAGASE can help customers discover the unique flavor benefits of TREHA^® trehalose for their new products.”

Cargill is the exclusive distributor for TREHA^® trehalose in North America and E.U. for food, beverage, and dietary supplement applications.

Claims:  The labeling, substantiation and decision making of all claims for your products is your responsibility.  We recommend you consult regulatory and legal advisors familiar with all applicable laws, rules and regulations prior to making labeling and claims decisions.

For more information visit www.NagaseAmerica.com.

Contact: Michael Moses, 212-703-1343, michael.moses@nagase-nam.com.

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About Nagase America
Nagase America is a leader in innovative solutions for the chemicals, plastics, electronics, life sciences and automotive markets. We are a member of the NAGASE Group, founded in 1832, with over $6.3 billion in annual revenue and over 6,000 employees globally.For more information, visit www.NagaseAmerica.com or www.Nagase.co.jp/english/.